Meet the Farmers 

The Santa Cruz Flower Hub is a collective of specialty flower growers in Santa Cruz, CA working together to connect our blooms to florists in the Monterey and San Francisco Bay Areas.

  • A woman standing in a flower field, wearing brown overalls and a black long sleeve shirt, with trees and a misty landscape in the background.

    Kelly Brown

    Do Right Flower Farm

    Do Right Flower Farm was started by Kelly Brown in 2021 and now grows over 200 varieties of annuals and perennials on four acres in Davenport, CA. Do Right is nestled in the woods, hugged by the creek, a mile upstream from the beach making certified organic growing practices vital to being good neighbors. Kelly and their team are invested in positive change in the broader flower farming community by engaging in ecological integrated pest management research and education, presenting and publishing about methods to reduce loss from pests without chemicals. Kelly started the Santa Cruz Flower Hub in 2022 to share infrastructure with smaller local growers and collaborate on marketing and continues to act as co-manager. Kelly is proud to employ nine skilled farmers at a higher than average farmworker wage and prioritizes a safe and inclusive workplace for farmers. Do Right’s flowers are sold to florists, wholesale, through DIY buckets, weddings/events, and a farmers market. 

  • A woman with long blonde hair smiling in a colorful flower garden, wearing a light blue shirt, with a greenhouse and trees in the background.

    Jessica De Faymoreau

    Laurel Canyon Flower Farm and Floral Design

    Laurel Canyon Farm is a woman-owned cut flower farm nestled in the picturesque Santa Cruz Mountains. We specialize in growing heirloom cut flowers, using environmentally sustainable practices to ensure the health of our land and the beauty of our blooms. Our commitment to sustainability and quality makes us a trusted source for unique and vibrant flowers that bring joy and elegance to any occasion.

  • A woman with light brown hair and blue eyes wearing a large straw hat with a flower crown and holding a cluster of purple flowers.

    Cristina McCutheon

    Local Life Flower Farm

    Local life Flowers is a one-woman flower farm and design studio in the mountains of northern Santa Cruz County, CA. I cultivate about 1/2 an acre of a diverse range of cutting flowers & foliage, including specialty Narcissus and an evolving collection of Peonies and Roses. In addition, I steward 11 acres of mixed Redwood/Oak forest, where I selectively harvest foliage as an integrated part of wildfire fuel reduction. My approach to farming is informed by over 20 years of working in organic and biodynamic horticulture/agriculture.

  • A woman with long curly hair wearing a wide-brim straw hat, a grey jacket, and a graphic t-shirt, holding a bouquet of white flowers outdoors on a sunny day.

    Bethany

    Prickly Poppy Farm

    Bethany brings a background in landscape and nursery production to her work growing specialty cut flowers with a focus on California native and drought-tolerant perennials. At Prickly Poppy Farm, she uses organic and biodynamic practices along with responsible foraging to offer florists a distinct mix of hard-to-find wildflowers, unique cuts, and seasonal favorites. From lisianthus and heirloom mums to native thistles, poppies, and pumpkins, her blooms are known for their designer colors and ecological roots.

  • A happy family of three outdoors on a foggy day, with the man on the left, the woman on the right holding a young girl, and flowers in the foreground.

    Charlotte and Bryan Kett

    Frog and Feather Flowers

    We are Charlotte and Bryan Kett, the humans behind Frog & Feather Flowers. We grow our flowers on 1/4 acre in the Larkin Valley area of Watsonville. We strive to farm with nature by providing habitat for birds, insects and other wildlife that shares the land with us. We use minimal tillage practices and instead incorporate compost, cover crops and use silage tarps to improve soil organic matter, sequester carbon and support soil life. This will be our 5th growing season and we specialize in growing all the special juicy bits that our florists love. Our favorite flowers to grow are dahlias and each year we dedicate more of our plot to these beauties, striving to find the unique colors and rare varieties. We love being part of the local flower movement and providing the best flowers to our community.

  • A woman taking a selfie holding a large bouquet of pink and deep red flowers, wearing a floral wide-brimmed hat and a gray hoodie with a rose and

    Haley Wall

    Rooster Ridge

    Rooster Ridge is a small family farm in Aptos, CA. It’s owned and run by Curt and Nancy Abramson and their daughter Haley Wall. We are CCOF certified organic, and grow a wide variety of cut flowers. We grow everything from annuals like zinnias and cosmos, to perennials and shrubs including many different varieties of protea, leucodendron, leucospermum. Along with being a part of the Santa Cruz Flower Hub, we also sell products weekly at the Live Oak Farmers Market.

  • Person wearing a brown Carhartt beanie smiling and holding a large bouquet of white flowers with yellow centers in an outdoor field.

    Kaysea Cook

    Flowers At The Sea

    Flowers at the Sea is a sustainable cut flower farm cultivating mindful farming practices in Monterey Bay. Owner Kaysea Cook and her team strive to share their passion of farming with the community and encourage others to remain knowledgeable about where their products and food come from.

  • A woman wearing a wide-brimmed hat and a black t-shirt with colorful text, standing among pink, blue, and purple flowers and green foliage outdoors on a sunny day.

    Monica Meyer

    Mo Flowers

    Monica’s lifelong passion for flowers stems from a flower shop internship at age 16, and includes a BS in Tropical Horticulture, botanic garden work study programs in Hawaii and an award-winning multimedia database on exotic plants (which in turn lead to a career in the tech industry).She has returned to her roots after retiring, founding Mo’ Flowers and expanding her gardens onto her sister’s nearby farm property. The company’s mission is to grow high quality, specialty cut flowers using organic and sustainable farming practices.Located in the hills of Aptos in the Pleasant Valley area, the farm lies nestled among vineyards.
    Mo’ Flowers grows florist favorites as well as unique and unusual colors and varieties that will thrive in our Mediterranean climate. Organic and sustainable practices help protect beneficial insects, nesting owls, blue birds and other wildlife.